Our process is an art within itself. We choose names that adapt to your specific needs while creating a company fingerprint that’s all your own. Your name has to provide the prospective buyer a clue as to what they’re getting. The outside is what sells what’s on the inside. And picking a bad name or title, one that doesn’t relay the message, won’t help in your success. Many books have failed, thousands of articles gone unread, numerous movies unseen – mainly because of the name. It’s one of the first things to get attention and it’s the main thing that carries the weight of your product.
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Our process is simple. We just need to know:
What type of product will the name be attached to?
What persona do you want the name to portray?
When and where will the name be used?
What are some of your competitors similar products?
What are names you’ve pondered that you liked or disliked?
What is your timeline for needing your product name?
In addition to our core group of creative individuals, we also utilize over 100 other brainstormers or namestormers – depending on which you prefer. We distribute the details of the project to these individuals who then chime in to offer name suggestions after careful examination of your product. So you see that we get many different perspectives.
After screening, we then present these names to you for review.
